Many stars’ movies are ready and after a long wait, they are now coming out on the OTT platform. At the same time, some are still waiting for the big screen. Experts believe that the theater business will soon come back with a bang. Here’s an interesting detail
There is no doubt that Kovid-19 has heavily impacted the economic system. Still, it seems that one sector that is really thriving during this period is OTT sales (of Hindi films) in India. When theaters closed in late March, many Bollywood movies went straight to streaming platforms.
The official list includes ‘Gulabo Sitabo’, ‘Shakuntala Devi’, ‘Dil Bechara’, ‘Gunjan Saxena: The Kargil Girl’ and ‘Ghoomketu’. But Akshay Kumar actor ‘Sooryavanshi’, Rohit Shetty’s ‘Sooryavanshi’ and Kabir Khan-directed ’83’ still stick to the policy of preferring 70mm.
Shibash Sarkar, Chief Executive Officer, Content, Digital and Gaming Group, Reliance Entertainments, said: “Obviously these are tough times, but few movies deserve a big screen experience. However, this doesn’t mean we are against the OTT. culture. As for movies like “Sooryavanshi” and “83”, we are ready to wait until the end of the year. If things don’t get better by then, we’ll see what to do. Each of us – Ranveer, Akshay and the director – all agree.
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Some other movies also seem to have no chance of releasing on OTT, such as ‘Radhe: Your Most Wanted Bhai’, ‘Coolie No 1’, ‘Jayeshbhai Jordaar’, ‘Bunty Aur Babli 2’, ‘Brahmastra’ and ‘Brahmastra ‘. field’. These films are also waiting for the big screen. Exhibiting Distributor Akshay Rathi said: “The box office may be zero at the moment, but I think the allure of the big screen isn’t going anywhere. Maybe stop for a while, but once all goes well, the theater business will make a huge comeback.
In the meantime, though, there’s a long list of movies that are believed to be set for OTT’s premiere. The list also includes Akshay Kumar’s ‘Laxmmi Bomb’, Ajay Devgn’s ‘Bhuj: The Pride of India’, ‘The Big Bull’, ‘Sadak 2’, ‘Khuda Hafiz’ and ‘Lootcase’. Some others that may hit the OTT screens are ‘Chhalaang’, ‘Ludo’, ‘Jhund’, ‘Khali Peeli’, ‘Mimi’, ‘Indu Ki Jawaani’, ‘Roohi Afzana’ and ‘Sher Shah’ while ‘Sher Shah’ Mukesh Bhatt, producer of ‘Sadak 2’, says it’s his compulsion to move to the digital platform right now.
Boney Kapoor, producer of the movie ‘Maidaan’, says: ‘The OTT platform is like a great boon to those producers whose films are ready, and they can easily recoup their investment with it.’
Trade analyst Taran Adarsh says, “This is just a phase that will pass. It is not clear how long a producer can wait for the cinemas to open again. Well, the magic of the big screen will never fade.
These are waiting for the big screen
– Radhe: your most wanted Bhai
-Lal Singh Chaddha
– door no.1
(these may be subject to change in release)